Onward or Bust! (AKA The Week 1 Update from Frankly)
over 3 years ago – Tue, Oct 20, 2020 at 06:09:03 PM

Hello Frankly Fans! 

It's been one week since we launched our Kickstarter campaign and what a ride it's been! Fully funded on Day 1 and still going strong. To date, we have raised almost $37,000! Thanks to all of you! We are well on our way to unlocking more colors for the Rachel dress and the Eva bodysuit. Just $13,000 to go! Can you help us close the gap? 

The best way to get your new favorite colorways is to share our campaign with your network. We make it easy on you! 

• Share on Facebook
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What We’re Working on Now

Based on the enthusiastic response this week, we went ahead and placed an initial fabric order. Fabric lead times can be weeks, or sometimes even months, so it’s important to get started now. Rest assured that the yardage is in line with the pledges to date, so no fabric will be wasted. If you’ve ever wondered what goes into choosing materials, here is a silly video from our first ever fabric sourcing trip in LA (pre-pandemic). As you can see, this is basically Heather’s Christmas morning, while Jane has to be bribed with tacos to get her to go to one more showroom.

A friendly reminder to all of our backers to go vote on your favorite colors for our stretch goals! You can find the link to the survey in our first message to you, or contact us at [email protected] and we can send it to you directly.

Don't forget to follow us on social (@franklyapparel) and join our email list on franklyapparel.com. 

Onward or Bust, 

WOW! We hit our initial goal in under 5 hours!
over 3 years ago – Tue, Oct 13, 2020 at 04:18:59 PM

Honestly, we are speechless!!! 

The response to Frankly has been incredible! Thank you all so much for your support (hehe) of female founders and female-centric products. With your help, we are making the braless trend accessible for more cup sizes. We quite literally could not have done it without you. So, cheers! 

Don't worry, there is more Frankly fun to come! Keep sharing so that we can unlock new colors for our existing items ($50K stretch goal) and unlock our much-loved third style, the Charlee mini dress ($75K stretch goal). Everyone who has backed will get a survey soon to vote on your favorite colors!